Cotton Short. Three-digit losses for cotton continue. Cotton futures have been in a strong downtrend since the beginning of March with no signs of potential turnaround. In both cases, ie both the price of old and new stocks, they recorded a month-on-month loss in that period. A strong dollar does not help. Expectations of the average price of cotton for this year have been reduced by the USDA (US Department of Agriculture) to 71.45 cents per pound.